Their tag on the collar. Their whole life in your pocket.

A beautifully engraved tag with a private QR code that helps anyone who finds your pet reach you, while keeping your details private. Behind it, one simple dashboard for every pet you own: vaccinations, vet history, microchip and insurance details, ready to share with your vet or boarding kennel in a tap.

Join the waitlist See how it works

Launching our tags in April 2027 and our Pet Dashboards soon after. Designed in Sydney, Australia.

How it works

The tag gets them home. The dashboard keeps everything else in order. No app for the finder to download, and no phone number on the tag to go out of date.

1

Set up your pet's profile

Add your pet's photo, your contact details and anything a finder should know, like medications or allergies.
2

Someone scans the tag

Any phone camera opens your pet's finder page. They see who your pet is and how to help, but never your number.
3

You get them home

The finder leaves their number and you're sent it straight away, so you can call them back and bring your pet home.

Made to last a lifetime

Brushed metal, with your pet's name engraved on the front and a QR code laser-etched on the back. Change your number or move house and simply update the profile. The tag stays the same.

The front

Your pet's name in clean, simple lettering, engraved so it won't wear away.

The back

A QR code that opens your pet's private finder page on any phone, with our little looped L underneath.

One dashboard for every pet

Your Loopo & Co. account keeps everything about all your pets in one place, coming soon after our tags launch.

Your number stays private

Finders leave their number for you, instead of seeing yours. Nothing personal is engraved on the tag.

Update anytime

New phone, new address, new medication? Change it in seconds, with no need to buy a new tag.

Records in one place

Keep vaccinations, vet history, microchip and insurance details together, from puppy or kitten onwards.

Switching vets made easy

Create a transfer pack for a new vet or insurer in one tap, and choose exactly what they see.

Named for Lupo.

Loopo & Co. is named after my dog, Lupo. Lupo is Italian for wolf, and wolves howl to find their way back to the pack.

Lupo has had more than his share of vet visits, and every couple of years we pack up and move. Between his paperwork and mine, I was juggling records from a different vet in every new town, and updating his tag every time our address changed.

So I made what I couldn't find: one place to keep all his records that I can pass on to a new vet in moments, and a tag I can update whenever we move. If he ever wanders off somewhere new, whoever finds him can still get him home to us.

That's what every Loopo tag is for: helping your pet find their way back to you.

Questions

Does the finder need an app?

No. Any smartphone camera can scan the QR code, and the pet finder page opens straight in their web browser.

Is this a GPS tracker?

No. There's no battery or electronics, so there's nothing to charge. The tag helps whoever finds your pet contact you quickly and privately.

Does it replace my pet's microchip?

No, and you should always keep your microchip registration up to date. A microchip needs a vet or shelter to scan it, while a Loopo tag can be read by anyone with a phone, right where your pet is found.

Is it suitable for cats?

Yes. We have lightweight options for our cat friends that work exactly the same as our dog tags.

How much will it cost?

We'll share pricing closer to launch. Join the waitlist and you'll be the first to know.

Be first in line

Join the waitlist and we'll let you know as soon as Loopo & Co. tags are available, and when the pet dashboard opens.